About the organization

Gugu dreams of bridging the gap between traditional weaving and modern lifestyle.

Gugu sells handwoven backpacks made of traditional Filipino textiles, but with a modern twist. It aims to be a world-class backpack, through its remarkable design and unmistakable quality. Currently, Gugu is focusing on its current flagship product line (starting with three distinct designs catering to three different market segments) and is determined to bring this mixture of Filipino tradition and modern style to the rest of the world.

Gugu is brought to you by the same young visionaries who created Mr. Kengkoy.

Business Category

Retail & Ecommerce

Business Sub-Category

Filipino handcrafts, Jewelry, bags & accessories

Year Founded


What makes it a social enterprise?

Gugu is all about empowering Filipino Culture and Livelihood by Developing Hand-loomed Textiles into Mainstream Fashion Philosophy. The team works with local communities to produce their backpacks and is dedicated to ensuring that individuals are compensated justly for their work. Through this philosophy of blending traditional textiles and just labour practices, Gugu hopes to transform the textile industry in Philippines while also proving to the world that Filipino innovation and ingenuity "can go toe to toe with just about anyone."

What is its social cause?
Culture, Entrepreneurship & local business development
Who does it impact?
General population

Gugu on Social Media