Lagu

About the organization

Lagu is the first-ever beach-friendly blanket made to address human-made sand erosion. Unlike ordinary beach towels, Lagu repels sand, is quick to dry, and allergen-free - allowing you to lie with ease while keeping sand where it belongs - on the beach.

Lagu blankets are available in multiple colours and can be purchased online, internationally, and in various stores nationwide as well as several resorts in popular beach destinations in the Philippines.

Business Category

Retail & Ecommerce

Business Sub-Category

Green products, Jewelry, bags & accessories

Year Founded

2012

What makes it a social enterprise?

Did you know that the average beachgoer takes about 170g of sand away from the beach per visit? That's almost 3 handfuls of sand!

Lagu aims to minimize the effect that beachgoers and tourists have on sand depletion by offering a beach-friendly alternative to ordinary beach towels. By using Lagu, beach-goers can help keep sand on the beach instead of clinging to towels where they are washed away in drainages of laundry machines, never to be returned to the beach.

The Lagu blanket was initially inspired after observing the volume of tourists visiting Boracay's beaches. Therefore, a percentage of sales also contribute to conservation efforts of various popular beach destinations within Philippines, particularly Boracay.

What is its social cause?
Environment
Who does it impact?
General population
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