Candid Clothing

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About the organization

The Story of the Organization:

Candid began with these questions: Who makes the clothes we wear? And under what working conditions?

Candid found that people care about the social impact of their purchases, but the options for ethical clothes remain limited.

So in November 2017, Candid launched their first line of beautiful basics—ethically made by their partner garment makers.

Business Model:

Candid works directly with home-based pattern-makers, seamstresses, and cutters. By removing the middle man (factories/manufacturers) they are able to ensure that their partners receive fair payment for their services. Although they are a social enterprise, this direct-from-maker sourcing method allows them to sell their products at fast fashion prices.

What Candid Clothing sells:

Imagine this: effortless styles, staples you can wear forever, at prices that won't hurt your wallet.

That's what you can expect from every Candid piece.

Business Category

Retail & Ecommerce

Business Sub-Category

Fair Trade, Clothing & footwear

Year Founded

2017

What makes it a social enterprise?

At the heart of their social enterprise is the mission to empower their local garment makers not only through fair wages and health benefits, but also through flexible work schedules and financial education. As pioneers in ethical production of mainstream fashion, Candid Clothing want their clothes to spark conversations about transparency, ethics, and sustainability in the industry. They spend months building personal relationships with their partners, helping them believe that they can provide for their families and pursue their dreams.